ACANA

ACANA are a pet food brand from Alberta, Canada. They make truly incredible food up there while they’re freezing their asses off.

I was lucky enough to go on a whirlwind trip to Canada and the US to meet their suppliers, producers and staff to gain an insight into the soul of the business, helping to shape the new chapter in their brand’s positioning.

I took some pictures on the road and turned it into a book for them to remind them of how special they are. Now we’re turning that into work that shows the world how special they are. Watch this space.

My role: Group Planning Director / Deputy Head of Planning