Bank of New Zealand

My time in New Zealand has taught me that things are done a little differently on this side of the planet. And banking is no different.

I led planning on BNZ, building their annual strategies and helping to differentiate the brand in a crowded market place through their brand promise ‘Let’s Find A Way’.

Highlights include getting Russell Westbrook to tell the bank to stop sponsoring basketball in NZ, imaging a world where people took extreme financial advice from TikTok and gave up coffee, and facing into the truth that the best bank for first-time buyers is not BNZ but the Bank of Mum and Dad.

At the time of writing, non-customer consideration is the highest it’s been since 2019 and Marketing has been recognised as one of the core drivers of the business’s success.

My role: Group Planning Director / Deputy Head of Planning