Nike: Kids

Kids aren’t moving enough. Sport is losing out to Netflix and video games for the spare time of children. And Nike wanted to do something about it.

So, we made an initiative to get kids moving, first by getting them imagining…ideas for made up sports. We then made them for real.

The challenge was sent out via a partnership with Time Out during half-term, and a film with Nike’s own child star Nandi Bushell. We took over Nike Town to recruit more ‘Game Creators’ too. The winner’s sport then got turned into a real life game in the middle of Westfield for other kids to play.

I’ve always been a football guy, but Turbo Sock Dodge 3000 gives the beautiful game a run for its money.

My role: Comms Planning Director