Sainsbury’s

I led Comms Planning on the national tresh that is Sainsbury’s. In that time we repositioned the entire brand, setting a new marketing and comms strategy across the whole business.

Helping Everyone Eat Better became a platform centred on getting Britain to eat more healthily and sustainably. No small feat. We made more work than you can possibly imagine, including sponsoring Bake Off, a thank you campaign to their staff during COVID, and two Christmas campaigns, both of which got briefed in February ensuring we lived in a perma-Christmas all year round.

My role: Comms Planning Director

Awards: British Arrows - Gold (Sponsorship)