Spark NZ

Spark are New Zealand’s biggest telco. In my time leading planning on the brand we launched a new positioning - Hello Tomorrow - celebrating the chances that technology opens up for people in all walks of life when put into the right human hands.

From the brand relaunch, to Christmas campaigns, to TikTok music challenges, to a new strategy to enter into gaming, we helped to celebrated the benefits of technology in people’s lives in a world that tends to throw shade at it.

There’s more big stuff on the way too.

My role: Group Planning Director / Deputy Head of Planning

Awards: Effies NZ - Silver (Telcos & Utilities)